Uber Eats - Video explainer

The main goal of the project was to create two 2D animations that clearly and concisely depict the process of registering an UberEATS provider.

The idea was to provide a simple and intuitive instruction for potential suppliers, presenting the next steps in the application. It was important to maintain consistency with Uber's brand identity and to create material that could be easily used across different digital platforms. The project aimed to provide an effective recruitment tool that will encourage new suppliers to join the UberEATS platform.

The design's design was based on simple, clean and minimalist illustrations that reflect the aesthetics of the Uber brand. A limited color palette was used, consistent with UberEATS branding, which allowed to create a consistent and recognizable visual message.

The animations focused mainly on the presentation of the application interface, using schematic characters to illustrate the user's interaction with the platform. Smooth transitions between the next steps of the registration process ensured clarity of the message. The project used icons and simple graphic elements to visualize key information, which allowed a quick and intuitive understanding of the presented content.

The result of the project is two coherent 2D animations that present the process of becoming an UberEATS provider in an accessible way. The created visual material is easy to understand and remember by the audience, which increases its effectiveness as a recruitment tool.

Animations are ready to use on the website, on social media and directly in the UberEATS app, giving you the versatility to use them.