Rotom Rent

Client

Rotom

Year

2021

Category

Explainer Video - 2D animation

Our first explainer video animation for Rotom — “Rotom Rent” — explains the advantages of renting transport packaging offered by this company.

With Rotom Rent, companies can rent pallets, containers and other packaging instead of buying them, allowing for significant savings and flexibility.

The animation shows how renting not only reduces costs, but also contributes to sustainability by reducing the production of new packaging and reducing waste.

Project outline

The project aimed to create an animation that explains to users the principles of operation of Pallet Banking in a simple and understandable way. Our challenge was to present complex logistics processes in a way that was clear and accessible to a wide audience, both for industry professionals and people unfamiliar with the subject. The key task was also to highlight the benefits of using Rotom services in order to encourage potential customers to take advantage of the offer.

Stylistics and Concept

The animation is kept in a minimalist, readable style, which allows you to clearly convey the main message. We used simple graphics, friendly characters, and vibrant yet harmonious colors, which makes the content easy to understand and engaging for the viewer.

The end result

The final animation effectively presents the transport packaging rental service, highlighting the financial savings and environmental benefits. Thanks to our approach, the animation is both informative and visually appealing, which makes it easier to understand how Rotom Rent supports companies in managing their resources.