PSE - CSIRE explainer video

Client

WeDesign

Year

2020

Category

Explainer Video - 2D animation

We made a 2D explainer video animation for PSE, presenting the CSIRE service, in cooperation with WeDesign agency. Our task was to create a simple, readable animation that would explain in an accessible way the operation and benefits of the CSIRE service.

The key objective was to maintain consistency with the customer's branding and maximum transparency of the message.

CSIRE is a modern solution offered by PSE, and our animation aimed to bring this technology in a way that is understandable to a wide audience. Thanks to clear illustrations and thoughtful animation, it was possible to successfully introduce viewers to the world of the service.

Project outline

From the beginning, the idea was to create a simple, understandable and readable animation that adheres to the strict guidelines of PSE branding.

The priority was visual consistency and ease of communication so that viewers could easily understand the operation of the CSIRE service. We also wanted the animation to emphasize the professionalism and innovative character of PSE.

Stylistics and Concept

The animation is kept in a minimalist, simple style, with a clear emphasis on the use of icons and bright, accessible graphic elements.

We have used simple animation treatments that do not overwhelm the viewer, but only facilitate the understanding of the most important content.

We adhered to the strict guidelines of PSE branding, maintaining color, typographic and visual consistency, so that the whole thing harmonizes harmoniously with the brand image.

The end result

The end result is a clear and clear animation that easily explains the operation of the CSIRE service, while maintaining full compliance with the PSE corporate identity.

The animation effectively explains the main assumptions and benefits of the service, engaging the viewer without unnecessary distractions. Thanks to the close cooperation with WeDesign agency, the entire project was realized in full respect of the client's guidelines and met all expectations in terms of form and communication.